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The Business of Blogging |
"://CORPORACT helps brands with reputations to manage, engage in blogosphere in order to enter into dialogue, develop relationships and create networks online."
Blog Benefits
A Powerful Communications Tool
Business is being encouraged by the online community to embrace blogging as a method of connecting with stakeholders. Brands with reputations to manage are engaging in blogosphere in order to enter into dialogue, develop relationships and create networks online.
://CORPORACT has helped many organisations successfully use blogs proactively to dominate their niche and market themselves efficiently to both existing and prospective customers. We have also helped businesses monitor what is being said in blogs and help them interact or respond to comment on a spontaneous, reactive basis.
Blog Facts
It is estimated that 70 million blogs are now in existence globally.
A rapidly growing number of journalists and editors are reading blogs on a daily basis.
Blogs account for 22 per cent of the most visited media sites. (Source: Technorati)
53 per cent of journalists use blogs to find story ideas. 43 per cent use them for research and referencing. (Source: Columbia University/Euro RSCG)
Corporate Blogging
From a business perspective, if well managed, blogs will help an organisation:
Enhance its online visibility, build brand equity and reputation;
Foster debate;
Influence the influencers;
Stimulate interest in a business or create a buzz around a topic;
Open up marketing and PR opportunities;
Drive traffic to a website - blogs attract the search engines.
Stimulate interest in a business or topic;
Draw attention to a blogger (or author) or establish an opinion leader;
Provide an environment in which you can tell your side of the story (in your language);
Promote products or services;
Improve internal communications;
Aid research and development within new, existing or niche markets;
Attract new business opportunities.
If you need help with developing a blogging strategy call ://CORPORACT today.
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